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23/06/2013

Honestly I'm feeling rather conflicted.

It's just a passing thought, but I just thought I'd spend some time thinking about it.

Sometimes I feel like I'm being rather unfair to him.

I don't know why, just feels like I'm not playing my part well.

Honestly speaking, I do enjoy the feeling of being single.

Yet, I enjoy the feeling of being loved by him.

And I enjoy loving him as well.

Maybe like what my friend said,

it always works out when lesser people interfere.

I have so many things to think of at one time right now.

Yesterday got me thinking whether I'm too selfish.

Honestly I wanted to stay on for the rest of the briefing,

but sacrifices had to be made for him.

I don't know,

I'm so afraid of becoming too attached.

It hasn't even been 1 month.

What will happen 2 years later?

I don't want to throw away my dreams,

I don't want to...






-Yumi.

是DNA 唱我反调 还是我 的命运 不敢自编自导
20:28

13/06/2013

Oh my gosh something disturbing that I can't get off my mind.

Blame me for being a media student

http://www.youtube.com/watch?v=svc1zpblGI0&noredirect=1

It's up to you whether you want to watch it.

Firstly, I'm not here to shoot about the 3 cosplayers/Pika Pika Meido Cafe meidos. I want to get that straight.

Let's tackle the basis of this Macdonalds CM.

GO PLAY.

This is the tagline for the CM. What is this CM selling? MCNUGGETS, AND ITS NEW DIP.

Who are the target audience for Macdonalds?

Youths.

Yes, all the people used in the CM are youths.

How do they sell the product?

By targeting the energy displayed by youths in their various common day activities

Partying.

Sports.

Camping.

To sum it up? SOCIAL ACTIVITIES. INTERACTIVE ACTIVITIES.

We're talking about energy  here. The energy in the youths that allows them to be the lively people as shown in the CM, and where does this energy come from?

The McNuggets.

Okay, now we've tackled the gist of the CM, let's move back to that particular scene where the 3 cosplayers appear.

FIRSTLY, I AM NOT SAYING THAT IT IS BAD TO FEATURE COSPLAY IN A COMMERCIAL. In fact, I am a cosplayer myself. But look at the way the cosplayers are being presented in the CM.

The 3 cosplayers walk into Macs, wind blowing their hair making it flow like supermodels who walk into the store.

The counter person sees them, immediately brings out a tray of food for them.

They strike a peace sign.

WHAT ARE YOU TRYING TO SHOW?

There is NO sign of it's significance to ENERGY. SOCIAL, INTERACTIVE ACTIVITES.

You are blatantly presenting these cosplayers as IDOLS.

I'm sure people can rebut me by saying "But Kimberly that's not what cosplay is about they are just there to promote cosplay"

Exactly. That's not what cosplay is about.

Then why are you showing off cosplayers in such a manner?

Cosplay IS an social, interactive activity, you could have put something else rather than this, feature a scene at an event? Wouldn't that give you a more SOCIAL ENERGETIC feel, like what the CM is aiming for?

I know that Pika Pika Meido Cafe is technically an idol meido cafe funded by Mascot Parade Limited aka. the organizers of COSMO Parade.

If this was a way to try to promote the girls as idols then I have a very serious problem with it.

There are many ways of promoting the girls to be idols. Get them to make a music video, dance video, i don't know. You go think of it yourself.

Right now what you are doing is blatantly FORCING the promotion of your girls as IDOLS into a commercial that is trying to sell something COMPLETELY UNRELATED TO THE SUBJECT.

I only have 2 questions for you.


WHAT ARE YOU TRYING TO SHOW?

WHAT ARE YOU TRYING TO PROVE?











-Yumi. 

Disclaimer: This post is based on the opinions from a media student's point of view, completely unrelated to any bias judgment against Pika Pika Meido Cafe, MacDonald's and Mascot Parade Limited. 

是DNA 唱我反调 还是我 的命运 不敢自编自导
01:54

06/06/2013

I don't even want to reply her anymore.

A relationship is about communication, true.

But if the miscommunication gets worse as I communicate with her, I'd rather just shut up and not say anything at all.





-Yumi.

是DNA 唱我反调 还是我 的命运 不敢自编自导
23:08