Oh my gosh something disturbing that I can't get off my mind.
Blame me for being a media student
http://www.youtube.com/watch?v=svc1zpblGI0&noredirect=1
It's up to you whether you want to watch it.
Firstly, I'm not here to shoot about the 3 cosplayers/Pika Pika Meido Cafe meidos. I want to get that straight.
Let's tackle the
basis of this Macdonalds CM.
GO PLAY.
This is the tagline for the CM. What is this CM selling?
MCNUGGETS, AND ITS NEW DIP.
Who are the target audience for Macdonalds?
Youths.
Yes, all the people used in the CM
are youths.
How do they sell the product?
By targeting the
energy displayed by youths in their various common day activities
Partying.
Sports.
Camping.
To sum it up?
SOCIAL ACTIVITIES. INTERACTIVE ACTIVITIES.
We're talking about
energy here. The
energy in the youths that allows them to be the lively people as shown in the CM, and where does this energy come from?
The McNuggets.
Okay, now we've tackled the gist of the CM, let's move back to that particular scene where the 3 cosplayers appear.
FIRSTLY, I AM
NOT SAYING THAT IT IS BAD TO FEATURE COSPLAY IN A COMMERCIAL. In fact, I am a cosplayer myself. But look at the way the cosplayers are being
presented in the CM.
The 3 cosplayers walk into Macs, wind blowing their hair making it flow like supermodels who walk into the store.
The counter person sees them, immediately brings out a tray of food for them.
They strike a peace sign.
WHAT ARE YOU TRYING TO SHOW?
There is
NO sign of it's significance to
ENERGY. SOCIAL, INTERACTIVE ACTIVITES.
You are blatantly presenting these cosplayers as
IDOLS.I'm sure people can rebut me by saying "But Kimberly that's not what cosplay is about they are just there to promote cosplay"
Exactly. That's not what cosplay is about.
Then why are you showing off cosplayers in such a manner?
Cosplay
IS an social, interactive activity, you could have put something else rather than this, feature a scene at an event? Wouldn't that give you a more
SOCIAL ENERGETIC feel, like what the CM is aiming for?
I know that Pika Pika Meido Cafe is technically an idol meido cafe funded by Mascot Parade Limited aka. the organizers of COSMO Parade.
If this was a way to try to promote the girls as idols then I have a very serious problem with it.
There are many ways of promoting the girls to be idols. Get them to make a music video, dance video, i don't know. You go think of it yourself.
Right now what you are doing is blatantly
FORCING the promotion of your girls as
IDOLS into a commercial that is trying to sell something
COMPLETELY UNRELATED TO THE SUBJECT.
I only have 2 questions for you.
WHAT ARE YOU TRYING TO SHOW?
WHAT ARE YOU TRYING TO PROVE?
-Yumi.
Disclaimer: This post is based on the opinions from a media student's point of view, completely unrelated to any bias judgment against Pika Pika Meido Cafe, MacDonald's and Mascot Parade Limited.
是DNA 唱我反调 还是我 的命运 不敢自编自导
01:54